Flip 360 Commission Platform
Commercial Engagement · CoSai × YDT × Flip 360

Phase 1 is the project.
Phase 2 is hypercare → growth → exit.

Two providers, one project, two phases. Phase 1 is a fixed-fee 3-month design-build-implement (Jun–Aug 2026). Phase 2 is the optional 5-year growth phase across three stages — Hypercare → Growth → Exit (Sep 2026 → Jun 2031). Cash only, zero equity, hard-capped.

First time reading? Start with the 5-minute primer — what a Steerco, PMO, Workstream and Workstream Lead actually are.
Read the primer
PHASE 1
The project
·  3 months · Jun → Aug 2026 · fixed retainer · walk-away end of August
CFO · Carla · Phase 1 Signed 21 May
PMO Director — architecture, governance, 7-workstream maturity ladder, investor data room, Series Seed readiness. $15,000 + GST fixed. Invoice #001 due 1 June 2026.
Read CFO Phase 1
CMO · Corrina · Phase 1 Pending
WS1 Workstream Lead — marketing-mix discipline, brand positioning, acquisition funnel, 38-outlet pitch list, LTV/CAC baseline. $15,000 + GST fixed across 3 months.
Read CMO Phase 1
PHASE 2
Hypercare → Growth → Exit
·  5 years · Sep 2026 → Jun 2031 · base + capped performance bonus · KPI-gated
CFO · Carla · Phase 2 Proposed
Embedded full-time CFO (40 hr/wk remote-flex). Hypercare → Series Seed → Series A → Series B → Big-Four audit → IPO prospectus or M&A vendor DD pack. Up to $1.55M + GST · capped.
Read CFO Phase 2
CMO · Corrina · Phase 2 Proposed
Embedded full-time CMO. 1k → 175k member trajectory. Category-leader claim via Kantar/Nielsen panels. Tier-1 press cadence. IPO/M&A comms. Brand-at-exit register. Up to $1.55M + GST · capped.
Read CMO Phase 2
SUPPORTING
Context, evidence & live delivery
Master framework
The whole story in one document — 7 workstreams, governance, full commercial structure.
Industry benchmarks
ANZ fractional CFO/CMO norms, member-SaaS unit economics, 22 primary-source citations.
SoW · CoSai wrapper
Bridging document: Phase 1 /engage + Phase 2 schedule in one parchment.
SoW · YDT wrapper
Bridging document for Corrina: WS1 marketing & digital acquisition.
PMO board Live
Live status — 7 workstreams against the 4-state maturity ladder. RAID. Steerco papers. Updated weekly.
Commercial structure · at a glance Confidential · Working draft

$30k fixed in Phase 1. Up to $3.10M cash in Phase 2. Zero equity. Ever.

Phase 1 · Jun–Aug 2026
$30k + GST
Both providers, 3 months, flat retainer. No performance share. Either party can walk at end of Aug 2026.
Phase 2 · Sep 2026 → Jun 2031
$3.10M + GST max
Both providers combined, 5 years, all-in maximum. $1.55M per provider. Optional — both sides walk-eligible end of Aug 2026.
Equity issued to providers
$0
Cap table stays pristine. No advisor equity, no consultant options. Pure cash structure — designed to be investor-attractive at Series Seed and beyond.

Why this structure

Founder-friendly

Capped exposure, predictable cost

Mathew knows the absolute maximum: $30k fixed in Phase 1, $3.1M cash across both providers over 5 years in Phase 2. No surprise dilution. No exit-event lump-sum equity claims. The numbers are bounded and knowable from day 1.

Outcome-linked

Pay tracks performance

A modest $5k/mo base retainer covers operational continuity. The performance bonus pool is unlocked only by hitting Board-approved financial and marketing KPIs across FY27-FY31. The bonus curve is back-loaded — small in build years (FY27-FY28), peaks in FY30-FY31 — mirroring the revenue + NPBT S-curve in the Investor Pack. Across 5 years, each provider earns up to $1.55M all-in, paid only as the business hits the milestones the bonus is measured against.

Investor-attractive

Clean cap table, predictable opex

Future Series A/B investors read the cap table and see no advisor equity, no consultant options, no historical shares-for-services. Provider bonuses are operating expenses paid out of the same revenue/profit pool the bonus is measured against — structurally subordinated to investor cash. Particularly attractive for debt-or-equity hybrid deals.

Strategic argument · why founding-team continuity matters

Carla has already done the foundational CFO work pre-engagement — the investor brief, institutional memorandum, and 5-year financial model are all live in the repo. Corrina has built her marketing-mix discipline at /marketing-mix and is operating Door 3 at /pr-media-marketing. Phase 2 is not a switching cost — it is the immersive transfer from project into business-as-usual, with the people who designed it operating it. No learning curve. No handover risk. No lost context.

Document status

This is a working draft prepared for Mathew Punter's review and discussion. The existing CoSai DBI proposal at /engage (Carla pre-signed 21 May 2026, Invoice #001 $5,500 incl. GST due 1 June 2026) remains the canonical Phase 1 CoSai SoW — this Master Framework wraps that document with the YDT introduction and the Phase 2 commercial schedule. Nothing in /engage changes.


Prepared by
Carla Oliver · CoSai CFO Services Pty Ltd
PMO Director · Phase 1 · Embedded Full-Time CFO (40 hr/wk remote-flex) · Phase 2
Co-signed by
Corrina McGowan · Your Digital Team
Workstream 1 Lead · Marketing & Digital Acquisition
Addressed to
Mathew Punter · Founder, Flip 360
For review & counter-signature