The second leg of every working Australian's business.
Provable Attribution & Commission Platform. Australian referrals — finally paid, automatically, every time, with a chain that holds up in a courtroom and an audit.
Every working-age Australian participates in this market as a referrer or a recipient. We measure it from the supply side — the 831.6K licensed professionals across 18 referral-active verticals (mortgage brokers, tax agents, conveyancers, building inspectors, financial advisers, insurance brokers, and twelve more) who currently do the referring. Built bottom-up Q × F × P from regulator and peak-body publications: $2.3B TAM in commission value flowing through Australia's referral economy every year, $1.4B SAM after a 60% formal-channel filter. Today, the overwhelming majority is unpaid, unrecorded, and untaxed.
Active income alone is hopping on one leg. Add passive income and every step you already take pays you again. Same hours. Two incomes. This is not a behaviour-change product — it is a behaviour-capture product. The referral was always happening. Flip 360 simply puts a chain underneath it that proves who introduced whom, and a payment rail that settles automatically when the deal closes.
Flip 360 is a Cloudflare-edge platform with a provable referral chain (Merkle-anchored), automatic recipient-created tax invoices (RCTI, ATO-compliant), and integrated Stripe Connect settlement. Members enrol once with a hardware-bound signature (passkey / Secure Enclave / StrongBox). Every referral they already make is captured, attested, settled, and paid — with no manual admin.
A traditional human-only SME build of this platform — engineers, lawyers, compliance consultants, GTM hires — would cost a sponsor $1.9M in Year 1. Flip 360's AI-blended workforce, PMO'd by CoSai CFO Services, delivers the same scope for $500k — a 73% structural cost advantage. AI drafts the legal pack, writes the compliance controls, builds and maintains the tech stack; admitted lawyers review and sign off; CoSai oversights quality, governance, and audit-grade evidence. The same output, a fraction of the burn. This is the headline of the pre-seed pitch.
The hard part is not the software — it is the compliance surface. AUSTRAC threshold reporting, ATO RCTI register integration, AUSTRAC low-risk designated-business classification, AU data residency on Cloudflare D1, and an append-only chain that satisfies auditor and regulator alike. 12% of this raise ($60,000) is allocated to legal & compliance from day one — AI-drafted, human-reviewed, regulator-ready. This buys Flip 360 a 12-month lead time on any prospective Big-4 build-vs-buy decision.
Platform take rate 15% on every commission processed. Average commission per referral $200 across the blended member mix. 8 referrals per active member per year. Annual revenue per member $240. Lifetime value $720 over a 3-year member life. Target customer acquisition cost $120. LTV / CAC = 6× — institutional-grade is 3× or better.
This is a staged raise. Round 1 — $500,000 pre-seed at a $4.0M cap — buys 12 months to hit milestone-gated traction ($1.0M GMV, 1,000+ members, AUSTRAC + ATO live, audited unit economics). Round 2 — $2,000,000 Series Seed at Month 12 — re-rates at $10M–$12M pre-money on demonstrated traction. Pre-seed investors win twice: a ~3× paper re-rate at seed conversion, and modelled returns of 62×+ at exit. Exit horizon: 5-to-7 years, strategic acquirer (Big-4 bank, ASX fintech, or global network operator), modelled exit valuation $250M – $420M.
At $3.5M pre-money / $4.0M post-money via SAFE (YC post-money, AU-adapted) with a 20% discount and a $4.0M valuation cap. Round 2 — $2.0M Series Seed indicative at Month 12 on milestone-gated re-rate.
Each line shows what Flip 360 actually pays (AI-blended) vs what a traditional human-only SME stack would cost. The delta is the structural cost advantage.
Founded Flip 360 to capture the referral economy hiding inside every working Australian's day. Operator background. Owns ~80% of the cap table.
Engaged by Flip 360 as institutional CFO. Authored this brief and the architecture blueprint. ASX-grade financial governance from day one. CoSai engagement signed.
For further discussion or to schedule a founder meeting:
Mathew Punter · Founder, Flip 360 · via CoSai CFO Services
